A good homepage makes the next decision easier.
A fictional repair studio. Three decisions about clarity, proof, and what happens next.
Websites · Fictional demonstration / draftDifferent angles.
Clearer thinking.
Every study takes one website, brand or customer journey and follows the decisions inside it. Four formats, one method.
First collection: six fictional demonstrations and draft notes, published as template examples while the first real studies are prepared.
START HEREINSIDE THE DESIGN · 8 MIN READ
A good homepage makes the next decision easier.
A fictional repair studio. Three decisions about clarity, proof, and what happens next. It is the fullest example of the method: context, a central idea, three decisions with markers on the page, friction, limits and a principle to take with you.
Read the study ↗FIELDWORKREPAIR STUDIORepair / Care / Keep
LESS REPLACING. MORE REPAIRING.Made to
keep going.
keep going.
Furniture repair, clearly explained.
Find out what’s possible before you let it go.
OBJECT 001 / A CHAIR WORTH KEEPING
FURNITURE REPAIR & RESTORATIONFICTIONAL DESIGN DEMONSTRATION
ALL STUDIES
6 studies
A button is a promise. Write it like one.
Why “See what we can repair” gives a visitor more to work with than “Discover more.”
Customer journeys · Fictional demonstration / draftLead with the answer. Keep the poetry.
A proposed revision to the fictional Fieldwork introduction, with the tradeoff made visible.
Websites · Fictional demonstration / draftAttention is a material. Spend it carefully.
A draft note on what yellow is doing here—and when it should do less.
Brands · Fictional demonstration / draftA brand is a system of decisions. Not just a logo.
A fictional studio’s name, palette, and language examined as one working identity.
Brands · Fictional demonstration / draftThe next step should reduce uncertainty.
A fictional repair inquiry: eligibility, preparation, and an honest next-step explanation.
Customer journeys · Fictional demonstration / draftNo studies match this combination. Try another question or reset the filters.
WHAT SHOULD
I LOOK AT NEXT?
Real studies need a subject, permission where it matters and a source. If you have one in mind, including your own site, say so.
Suggest a study ↗