Show the detail.
Explain the reason.
A study should help you understand a decision—not simply borrow someone else’s taste.
Start with a question.
Identify the audience and the decision the work needs to support. State assumptions when that context is unavailable.
Follow the evidence.
Point to specific visible choices. Use a source, meaningful crop, numbered annotation, and complete explanation.
Leave something useful.
Explain the tradeoff and offer a principle the reader can apply. Useful thinking does not require a purchase.
Keep the distinction clear.
Observation
“The service is named below the headline.” A visible detail that can be checked against the source.
Opinion
“I would keep that supporting line because it explains the business.” A judgment with its reasoning attached.
Proposal
“I would change the action to name the next task.” A possible alternative, with assumptions and tradeoffs—not a tested result.
A closer look has limits.
A visual study cannot reveal private analytics, business capacity or customer behavior. Those need actual evidence. ELCQ names the subject, source, date and relationship; labels concepts and proposed work; and keeps a correction route visible.
The first collection is fictional demonstration content. It shows the method without claiming completed client work.
See the method in a study ↗Five questions.
No score needed.
What should someone understand first?
Describe the business and the visitor’s main task in plain language. Then check whether the opening gives a new reader enough context.
What is the image helping explain?
Separate evidence from atmosphere. A photograph can show actual work; an illustration can express an idea. Label examples accurately.
Where does the main action lead?
Read the label and predict the destination. Check whether the next page fulfills that expectation.
What uncertainty is still in the way?
Look for unanswered questions about fit, process, limitations, ownership or what happens next. Get evidence before making a claim.
What would I change—and what might it cost?
Name a specific proposal and its tradeoff. A clearer explanation may be less poetic; a simpler journey may need better service information. Neither is automatically the right answer.